Levi's has launched a cell phone with a compact design and a sturdy riveted steel casing. The phone has a detachable chain that allows users to fasten their phone to their jeans or bags.

The Levi's phone enables young people to connect, enjoy music, exchange images and videos whilst on the go. The handset has a music player with FM radio, camera, Bluetooth, SMS, MMS, email and weighs only 98g.

The Levi Phone is designed and manufactured by ModeLabs Group. ModeLabs Group a customized design manufacturer (CDM) specializing in mobiles phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services for mobile phones operators, distributors and mass market brands.