Keyes stated at the Reuters Media Summit that he started watching movies on his BlackBerry after some help from a technical expert at Blockbuster and from Jim Balsillie, the co-chief executive of Blackberry maker Research in Motion Ltd. Keyes also uses the iPhone from Apple Inc and stated that Blockbuster is in talks with software companies about possible partnerships, but he did not name them.

The executive, who asked his technician to download movies from Blockbuster's Movielink online service to a tiny storage card that is then inserted into his BlackBerry, did not give details on how the process could be made easier.